Segmahomes
Segmahomes
SegmaHomes contacted us to improve their website, focusing on providing a better browsing experience, organizing information in a more attractive and functional way, and boosting their search engine visibility. Our approach centered on redesigning key elements of the site and optimizing it from both a technical and strategic SEO perspective.
Tasks Performed
Communication Analysis
We conducted a thorough diagnosis of all of SegmaHomes' digital communications, evaluating the effectiveness of their messages and the clarity of their presentation.
We investigate the context of your sector and analyze digital competition to identify opportunities for improvement and weaknesses.
We identified problems in content organization and key opportunities to improve user experience and search engine visibility.
Web Design
We create visually appealing and functional property presentation pages, designed for easy navigation.
We develop interactive resources, such as project comparison charts, multimedia carousels, and dynamic information sections.
We improved the usability and accessibility of the website, emphasizing responsive design for mobile devices.
SEO Strategies Implemented
Technical Optimization
We reduced site loading times, improving overall performance and scores in tools like Google PageSpeed Insights.
We update meta tags (titles, descriptions) and optimize headings (H1, H2, etc.) to prioritize relevant keywords.
We implemented an updated XML sitemap and corrected crawl errors detected by Google Search Console.
Content Strategy
We restructured the site's architecture to make it easier for search engines to crawl it.
We incorporate optimized content with specific keywords for each page, increasing relevance in local searches.
We create engaging content about properties and projects, designed to rank for both general and specific searches.
Linkbuilding Strategy
We generate inbound links from real estate portals and related blogs to increase domain authority.
We improved the site's internal links, promoting intuitive and smooth navigation.
Benefits Obtained
-Improved user experience The site became more navigable and intuitive, increasing visitor satisfaction.
-Optimized organization: Property information is now presented in a clear, attractive and functional manner.
-Increased SEO performance: Organic traffic increased by 40% during the three months following optimization.
-Greater retention and conversion: We increased the average time on site by 30%, while queries generated through the site increased by 25% thanks to lead optimization.