Belgrano Home

For Belgrano Home, a leading carpentry brand with a focus on e-commerce, we designed and implemented a digital strategy aimed at increasing product visibility, optimizing user interaction, and boosting online sales. Our strategy included creating engaging visual content, community management, and advertising campaigns, all geared towards driving traffic to their online store and maximizing lead conversion.

Tasks Performed:

Creating Engaging and High-Impact Content:

Professional Product Photography: We conduct high-quality photo shoots to showcase the furniture and woodwork available in our online store. The images are optimized to capture users' attention and highlight the details and finishes of each product.

Product Videos and Tutorials: We developed video content that showcased products in action and provided tutorials on how to choose the right furniture for different spaces, which increased the brand's perceived authority in the industry.

Thematic and Seasonal Publications: We created publications that highlighted exclusive collections and special offers, tailored to peak seasons such as back to school or the summer season, attracting different audience segments.

Community Management and Active Moderation:

Interaction with Customers and Followers: You responded quickly and personally to inquiries about products through direct messages and comments on social media, helping to resolve doubts about sizes, materials and shipping options.

Promoting Community Participation: We encourage customers to share photos of their spaces with the products they purchased through a specific hashtag, creating an active community of satisfied users that helped improve the brand's reputation.

Influencer Marketing Strategy:

Collaboration with Interior Design Influencers: We established partnerships with influencers and interior designers focused on decoration and furniture, who showcased Belgrano Home products in their spaces on their social media, allowing us to reach a wider audience.

Collaborative Content and Recommendations: Through authentic recommendations and visual content from influencers, we increase the credibility and appeal of the online store, benefiting conversions.

Targeted Advertising Campaigns and Promotions:

Targeted Advertising on Facebook and Instagram Ads: We run paid advertising campaigns on platforms like Facebook and Instagram, focused on specific products, such as custom-made furniture or exclusive carpentry items, segmenting the audience by interests in decoration and interior design.

Special Promotions and Offers: We run limited-time promotions with exclusive discounts, multi-purchase incentives, and free shipping, which increased direct sales from social media platforms to the Belgrano Home website.

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